This year, our commitment to innovation and the launch of the Goodnature Mouse Trap have been recognized with not one, but three major international awards, cementing our place as a leader in humane and sustainable pest control.

At Goodnature, we’re fueled by the belief that our world are better with less pests and less toxins. With climate change set to supercharge the global mouse population into the trillions, we know that design and smart technology can transform the way we control pests—making a global impact while keeping it easier, smarter, and safer for people and the planet.

iF Design Award 2025: A Global Seal of Excellence

The iF Design Award is one of the world’s most respected honors in product design, and we’re thrilled that the Goodnature Mouse Trap has been named an iF Winner for 2025.
Founded in Germany, where design and engineering are recognized for precision, innovation, and excellence, the iF DESIGN AWARD receives nearly 11,000 entries from 66 countries—making it one of the most competitive and prestigious design competitions in the world.

Our trap was recognized for its intuitive setup, effortless maintenance, and automatic resetting mechanism, making it the easiest and most effective way to get rid of mice—at scale—without using poisons.

🔗 See our iF Award winner page here.

New Zealand Best Awards 2024: Gold Pin Winner

Design matters. That’s why we’re incredibly proud to have won a Gold Pin at the Best Awards 2024 for the Goodnature Mouse Trap: The Clever Killer. Recognized in the Consumer Product category, this award celebrates cutting-edge technology and user-friendly design—a game-changer for homeowners and professionals alike.

💬 What the judges said:
"Is it really a mouse trap? The judges praised the sophisticated approach to solving an unappealing problem, successfully addressing safety and usability concerns with a consumer-friendly aesthetic. The design effectively tackles issues related to resetting and disposal, presenting a refined and practical solution."

As New Zealand’s premier design awards, the Best Awards are judged by top industrial and product design experts, making this a true mark of excellence.

🔗 See our Best Design Award winner page here.

Fast Company’s Most Innovative Companies of 2025

Perhaps the biggest recognition of all—Goodnature has been named one of Fast Company’s Most Innovative Companies of 2025, ranking No. 6 in the Consumer and Household Goods category.

As one of the most respected business and innovation publications in the U.S., Fast Company’s Most Innovative Companies list highlights the forward-thinkers reshaping industries and making a real-world impact.

We’re in great company, too. We’ve been recognized alongside brands like Walmart, fellow B Corp Suri, Aerflo, and Gob—all of whom are rethinking how products can be smarter, more sustainable, and better for people and the planet.

Not too bad for a small Kiwi company still designing and manufacturing from our factory in Wellington!

🔗 See our Fast Company recognition here.

What This Means for the Future

These awards reinforce what we’ve always believed—pest control doesn’t have to be cruel, complicated, or toxic.

Our goal is to empower trappers around the world to take control of their pest problems the Goodnature way—smart, humane, and toxin-free.

📈 Our impact is growing:

- 100,700 traps shipped last year (which leads to over 500,000 sold since our inception!)
- 62 countries now using Goodnature traps.
- 195,770 kills logged in the Goodnature app by the end of 2024—a +34% increase from 2023.

These awards don’t just celebrate a product—they celebrate a movement. The future of pest control is smarter, safer, humane and toxin-free.

Ready to trap the Goodnature way?