A wilder world

We didn't get into the rodent trapping business to kill things. We got into it to help biodiversity thrive.

Introduced rodents are bad news for people and the planet, destroying crops and wildlife, spreading disease and devastating ecosystems. Every solution out there was archaic, inhumane or incredibly toxic. Our founders Robbie and Craig knew if we were going to have a crack at rewilding the world, we were going to have to find a better way to remove them. They brainstormed 100 ways to kill a rat, and the Goodnature trap was born.