This year has been one for the books. From local recognition to global acclaim, our commitment to design, sustainability, and innovation has caught the attention of some of the biggest names in the industry.

At Goodnature, we’ve always believed pest control doesn’t have to be cruel, complicated, or toxic. Our goal is to empower people—whether they’re homeowners, conservationists, or professionals—to take control of pests the Goodnature way: smart, humane, and toxin-free.

And now, the world is taking notice.

iF Design Award 2025: A global seal of excellence

The iF Design Award is one of the world’s most respected honors in product design, and we’re thrilled that the Goodnature Mouse Trap has been named an iF Winner for 2025.
Founded in Germany, where design and engineering are recognized for precision, innovation, and excellence, the iF DESIGN AWARD receives nearly 11,000 entries from 66 countries—making it one of the most competitive and prestigious design competitions in the world.

Our trap was recognized for its intuitive setup, effortless maintenance, and automatic resetting mechanism, making it the easiest and most effective way to get rid of mice—at scale—without using poisons.

🔗 See our iF Award winner page here.

New Zealand Best Awards 2024: Gold pin winner

Design matters. That’s why we’re incredibly proud to have won a Gold Pin at the Best Awards 2024 for the Goodnature Mouse Trap: The Clever Killer. Recognized in the Consumer Product category, this award celebrates cutting-edge technology and user-friendly design—a game-changer for homeowners and professionals alike.

💬 What the judges said:
"Is it really a mouse trap? The judges praised the sophisticated approach to solving an unappealing problem, successfully addressing safety and usability concerns with a consumer-friendly aesthetic. The design effectively tackles issues related to resetting and disposal, presenting a refined and practical solution."

As New Zealand’s premier design awards, the Best Awards are judged by top industrial and product design experts, making this a true mark of excellence.

🔗 See our Best Design Award winner page here.

Fast Company’s Most Innovative Companies of 2025

Perhaps the biggest recognition of all—Goodnature has been named one of Fast Company’s Most Innovative Companies of 2025, ranking No. 6 in the Consumer and Household Goods category.

As one of the most respected business and innovation publications in the U.S., Fast Company’s Most Innovative Companies list highlights the forward-thinkers reshaping industries and making a real-world impact.

We’re in great company, too. We’ve been recognized alongside brands like Walmart, fellow B Corp Suri, Aerflo, and Gob—all of whom are rethinking how products can be smarter, more sustainable, and better for people and the planet.

Not too bad for a small Kiwi company still designing and manufacturing from our factory in Wellington!

🔗 See our Fast Company recognition here.

Wellington Gold Awards: Global Gold and Supreme Winner

Back home again, we were thrilled to take out Global Gold and Supreme Winner at the 2025 Wellington Gold Awards, which honour top-performing and high-impact businesses from the capital.

It’s a huge nod to our full team—designers, engineers, assemblers, marketers, and everyone in between—who bring our mission to life every day.

🔗 See our Gold Awards recognition here.

Fast Company Innovation by Design Awards: Small but mighty

Lastly, we’re proud to share that the Goodnature Mouse Trap has been recognised in Fast Company’s Innovation by Design Awards, taking out the Small and Mighty category, which recognises companies with fewer than 100 employees making a big impact.

We were in great company alongside incredible innovators like Stacklist, Floyd Luggage, Moasure, and Virridy.

To see the Mouse Trap recognised again — and with nearly 26,000 already out in the wild — makes us hugely proud of our team and partners who’ve brought us here.

What this means for the future

These awards reinforce what we’ve always believed—pest control doesn’t have to be cruel, complicated, or toxic.

Our goal is to empower trappers around the world to take control of their pest problems the Goodnature way—smart, humane, and toxin-free.

📈 Our impact is growing:

- 100,700 traps shipped last year (which leads to over 600,000 sold since our inception!)
- 64 countries now using Goodnature traps.

These awards don’t just celebrate a product—they celebrate a movement. The future of pest control is smarter, safer, humane and toxin-free.

Ready to trap the Goodnature way?